heineken usa retail partnership program

Situation: Heineken USA was looking to increase its presence at the retail/shopper marketing level across its brand portfolio (Heineken, Dos XX, Tecate, etc.).

Insight: Identify strategic partners in other complementary categories that would help increase shopper interruptions, consumer engagements and drive incremental sales.

Execution: Developed cross-promotions and cross-merchandising opportunities with various snack and food pairing partners. Most programs garnered visibility in 3-4 additional areas of respective retail environments.

Results:

• Enhanced retail/shopper marketing capacity for Heineken USA brand portfolio

• Drove incremental volume lifts during promotional periods; account specific

• Programs helped drive seasonal and holiday sales (i.e. Superbowl, Cinco de Mayo, 4th of July, Halloween, etc.)

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