huawei w1 phone tour with jonas brothers sponsorship

Situation: Huawei, a relatively new player in the cell phone industry, was in need of increasing brand awareness, educating
consumers about phone features and driving sales of their New Huawei W1 phone.

Insight: Our target audience skewed a little younger (teens and young adults), so we teamed up with the Jonas Brothers to help promote the New W1 phone from Huawei; we also wanted to drive direct point of purchase sales at select Walmart stores that were targeted in conjunction with the Jonas Brothers Tour.

Execution: Utilize Brand Ambassador Teams in select markets/Walmart stores to engage, interact, educate and demo phones with consumers.  Maximized Huawei brand assets (mobile unit, Xbox, music, games, ticket giveaways, etc.) for consumer attraction.

Results:

• Over 48,000 consumer impressions

• 22,000+ consumer intercepts at store entrances

• 6,300+ phone demos

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