Situation: Huawei, a relatively new player in the cell phone industry, was in need of increasing brand awareness, educating
consumers about phone features and driving sales of their New Huawei W1 phone.
Insight: Our target audience skewed a little younger (teens and young adults), so we teamed up with the Jonas Brothers to help promote the New W1 phone from Huawei; we also wanted to drive direct point of purchase sales at select Walmart stores that were targeted in conjunction with the Jonas Brothers Tour.
Execution: Utilize Brand Ambassador Teams in select markets/Walmart stores to engage, interact, educate and demo phones with consumers. Maximized Huawei brand assets (mobile unit, Xbox, music, games, ticket giveaways, etc.) for consumer attraction.
• Over 48,000 consumer impressions
• 22,000+ consumer intercepts at store entrances
• 6,300+ phone demos