Situation: Takis was in need of increasing brand awareness and driving incremental sales volume of Takis Snack Chips within the General Market and Latino consumer segments.
Insight: Focus on key lifestyle affinities in selecting sampling events/environments; also drive direct point of purchase sales at various store channels (i.e. grocery, c-store and mass merch).
Execution: Utilized Brand Ambassador Teams in select markets to engage and interact with consumers. Maximized Takis brand assets (van, jeep, trailer, inflatable tents, etc.) for consumer attraction.
• Strong brand awareness at all events and store activations
• Incremental volume lifts during promotional periods; account specific
• Property/Sponsorship brand associations added credibility and relevance factor to Takis brand