barcel usa/takis sampling program

Situation: Takis was in need of increasing brand awareness and driving incremental sales volume of Takis Snack Chips within the General Market and Latino consumer segments.

Insight: Focus on key lifestyle affinities in selecting sampling events/environments; also drive direct point of purchase sales at various store channels (i.e. grocery, c-store and mass merch). 

Execution: Utilized Brand Ambassador Teams in select markets to engage and interact with consumers.  Maximized Takis brand assets (van, jeep, trailer, inflatable tents, etc.) for consumer attraction. 

Results:

• Strong brand awareness at all events and store activations

• Incremental volume lifts during promotional periods; account specific

• Property/Sponsorship brand associations added credibility and relevance factor to Takis brand

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