Situation: Omni Hotels & Resorts wanted an activity kit for children of their family guests that reflected and supported the corporation’s healthy eating and lifestyle initiatives.
Insight: We thought, “What would be better than having our designers create custom Kitchen Kids kid chefs, and fruit and vegetable kid personas, to help get the message across?”
Execution: The Omni Kitchen Kids were brought to life in a kit that includes a kid-sized backpack, 48-page activity book, custom-molded character straw, Memory Matchup card game and crayons. All of the items were designed and produced by Tic Toc, and we handle daily fulfillment of kits to properties across the Omni system.
Results: More than 500,000 kids kits have been utilized since inception of the program.