Situation: When clients want to talk about ice cream, we’re all ears! So when Friendly’s Ice Cream wanted a unique way to serve kid’s sundaes AND celebrate children’s birthdays at their restaurants, we jumped at the chance.
Insight: Since Tic Toc has produced more than ½ billion kids toys, kids marketing is right up our alley! We put our team of designers to work on creating fun, custom-designed ice cream sundae vessels and birthday party kit elements, and boy did we deliver.
Execution: Using our China factories, we produced more than 600,000 custom-designed ice cream vessels for specially-created Friendly’s sundaes. We also created custom birthday party kits for Friendly’s crews to help get the party started at their restaurant locations. Products were safety designed and tested to our rigorous QA/QC standards.
Results: Friendly’s conducted their ice cream sundae promotion during a twelve month period, and launched a system-wide, in-store birthday party initiative. Customers who book a child’s birthday party at a Friendly’s location receive a full kit of party activities and take-home toys for 10 kids.